The Google AdSense solution is used by millions of web masters around the world. Some of them have great success and good income, while others get only a few dollars.
Here we will share some basic tips which are known to help increase the revenue generated through Google AdSense.
First, you should choose the advertisement block format which best suits your web site visual style. The experience shows that the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper are the most effective shapes. Still, you should mind the visual appearance of your web pages when you insert the AdSense code. If you have a little space for ads, the best solution will be the link unit format.
Additionally, you should pick the most suitable color palette for your ads block. If you have a light background on your web site, it is better to use a similar light palette for the AdSense box. The contrast choice for an ads box palette is good only for web sites with dark background. Still, it is better to pick a color which already exists in your web site.
It is better to create an ads unit which includes both text and images. In this way both will be displayed and this will increase the chance to get a click on an advertisement by a web site visitor.
Next, you should consider the location of the ads on your web pages.
Probably the best position of the advertisements is in the top / header of your site. However, this can break the consistency of your content, so you should be careful using such a solution. Other good locations are just below the navigation bar, above the footer and in the left menu area. You should always put yourself in the visitors' shoes and look to the web site from their point of view. If the ads block makes you feel uncomfortable while browsing the web site, you should consider a different position or formatting.
Additionally, you should define the number of the advertisement units per page. There are some restrictions about it. You are allowed to have up to three advertisement units per page (in addition to three link units and three referral units). If you have a web site with a lot of content, which requires the visitors to scroll down the pages or you manage a forum or a blog, it is wise to put more AdSense blocks. However, always make sure that the main unit which will generate the major part of the revenue is loaded first in the web site source code. In case you wonder, if you place more than 3 ads units on a page only the first 3 will appear.
Detailed instructions on how to improve the efficiency of your AdSense blocks can be found in the Google AdSense resources section: